Are you struggling with how to present your proposal? The content team is especially interested in proposals that include the following conference priorities:
- Key Topics: Revenue generation, audience development, organizational health, and community connections.
- Diverse Voices: Representation from Asian, Black, Indigenous, LatinX, and other People of Color, plus perspectives from both leaders and staffers.
- Station Variety: Reflecting different sizes, formats, and markets.
- Clear Takeaways: 2-3 measurable and achievable learning goals.
- Engagement: Interactive elements to involve attendees.
Below is an example of a fake session proposal to demonstrate a good vs better submission.
Good
How Public Media Stations Are Using Vertical Video
This session highlights how WXYZ Public Media is using vertical video on TikTok, Instagram Reels, and YouTube Shorts to reach younger audiences. Presenters will share examples of high-performing videos, discuss lessons learned from experimenting with trends, and offer practical tips for adapting public media storytelling to short-form, vertical platforms.
Why it’s good: Addresses one of the key topics outlined and includes achievable learning goals.
Better
Beyond the Scroll: Building Trust and Reach Through Vertical Video
Public media stations are finding new ways to connect with younger, more diverse audiences through vertical video. This session brings together perspectives from WXYZ Public Media, KABC, and State Public Television to share how cross-department teams are creating on-mission short-form content for TikTok, Instagram, and YouTube Shorts. Attendees will learn effective storytelling approaches for vertical video, how stations evaluate and adapt trends while staying on-brand, and how performance data is used to inform content strategy and strengthen audience trust across platforms.
Why it’s better: Addresses one of the key topics outlined, includes multiple station perspectives, measurable data, and clear takeaways.