We’re thrilled to announce that the full session schedule for the 2026 Public Media Growth Conference is now live!
Visit our Schedule at a Glance page to see a general overview of all events.
Please note: If you aren’t seeing the schedule below please disable any privacy blockers you may be running in your browser. You can also view the schedule directly on this page.
If you need a printable version of the schedule, you can find one at this link.
PMGC26 Schedule for Chatbot
“Session Title: Registration
Date & Time: Wednesday, July 8, 8:00 am – 6:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: 8th St North Registration (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recBLgTn6laVtOpsc
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“Session Title: Nursing Mother’s Room
Date & Time: Wednesday, July 8, 8:00 am – 6:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: PDR #5 (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec1I4s5dEW1e6h5X
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“Session Title: Build the Inside Game for a Major-Giving Program That Wins
Date & Time: Wednesday, July 8, 2:00-3:15 pm
Type: Roundtable
Track: Philanthropy
Description: Public media doesn’t have galas—we have pledge drives, tiny teams, crowded calendars, and communities that rely on us. This supportive, energizing roundtable discussion will put you in the work and show how inside‑the‑station culture and practices unlock major‑giving success. You’ll leave with ready‑to‑use tools that are relevant for your station size, cross‑team hacks, and an actionable plan to turn internal alignment into real revenue.
Speakers: Kristina Martin, Director of Development, Montana PBS; Susannah Winslow, Sr. Director, Innovation & Partner Services, Contributor Development Partnership
Tag(s): Philanthropy, Small Station, Basics/Beginners
Location: PDR #2 (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recyAooZPtFsnmaTt
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“Session Title: Reimagining Public Media from Scratch in 2026
Date & Time: Wednesday, July 8, 2:00-3:15 pm
Type: Roundtable
Track: General Interest
Description: If your station launched today, would it look anything like it does now? This session challenges public media leaders to rethink everything, from audience and content to distribution and revenue. Through candid panel insights and interactive exercises, we’ll identify what to leave behind, what to build next, and how to start testing change immediately. Less tweaking, more rebuilding.
Speakers: Erich Brukner, Division Director of Radio, 89.3 WLRH-FM and ALABAMA PUBLIC TV; Paul Jacobs, Vice President, General Manager, Jacobs Media; David Hutchison, Chief Development Officer, St. Louis Public Radio; Tony Coles, President, Black Information Network, iHeartMedia
Tag(s): General Interest, General Managers/CEOs, TV and Radio, Small Station
Location: Williford B (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recb5XnvYaenpIo7n
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“Session Title: Small Station Fundraising: Practical Solutions for Lean Teams
Date & Time: Wednesday, July 8, 2:00-3:15 pm
Type: Roundtable
Track: Membership
Description: Small public media stations operate with lean teams, limited budgets, and little margin for experimentation, yet they are expected to meet ambitious revenue goals. This facilitated roundtable creates space for development professionals at small stations to exchange practical fundraising solutions grounded in operational reality. The session will open with a brief case study from WMNF, followed by guided discussion on strategic prioritization, smart tool selection, and expanding capacity through boards, committees, interns, and volunteers. Participants will leave with adaptable frameworks and peer-tested ideas for resource-constrained environments.
Speakers: Shari Akram, Development Director, WMNF
Tag(s): Membership, Small Station, Basics/Beginners
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recafSI1zW94Jj8n4
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“Session Title: SMUG Roundtable (Small Market Underwriting Group)
Date & Time: Wednesday, July 8, 2:00-3:15 pm
Type: Roundtable
Track: Corporate Support
Description: Are you selling underwriting in a small market, or is your station’s underwriting operation 2 people or less? Join the SMUG group to share underwriting best practices on specific topics for small-market stations. Often, the challenges in small markets can be similar to those of larger markets; however, the resolution is often different due to staffing and funding. We’ll discuss issues of particular relevance for small market salespeople, from staffing and breaking down silos internally to successful underwriting packages and more. Come share, learn, and build community.
Speakers: Randy Farmer-O’Connor, Business Development Director, Delmarva Public Media
Tag(s): Corporate Support, Small Station
Location: Williford A (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec3OiJnxg2bfOk5n
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“Session Title: People-Forward Public Media: The E.P.I.C. Framework
Date & Time: Wednesday, July 8, 2:00-3:15 pm
Type: Roundtable
Track: General Interest
Description: Public media has been stress-tested by shifting resources and a relentless news cycle. To protect our mission—and our people—we must move from high-level values to intentional action. This session introduces the E.P.I.C. framework (Equity, Presence, Inclusion, and Curiosity), a practical, “”people-forward”” tool for navigating complexity. Come prepared with your big goals as we dive into the “”how,”” through interactive brainstorming and collaborative drafting. You will build a personal framework for leading and creating with intention and leave with a reusable set of prompts to stay grounded in curiosity, belonging, and humanity.
Speakers: Candace Rucker Greenfield, Director of DEI, KQED
Tag(s): General Interest, General Managers/CEOs
Location: Astoria (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec3oRNuZYN04CnMG
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“Session Title: Hub Open
Date & Time: Wednesday, July 8, 2:30-7:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recVQsMsVGFDzsImj
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“Session Title: Roundtable Break
Date & Time: Wednesday, July 8, 3:15-3:45 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: Williford Foyer
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec1qAod1bwZmuOJu
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“Session Title: A Live Watercooler on Donor Retention Post–Federal Funding Cuts
Date & Time: Wednesday, July 8, 3:45-5:00 pm
Type: Roundtable
Track: Membership
Description: With the loss of federal funding, public media development teams are navigating an urgent new reality: retaining donors amid uncertainty, anxiety, and rapidly shifting messaging needs. This live “watercooler” session, hosted by members of the PRADO board, brings together development leaders and frontline staff from stations of varying sizes and markets for candid, real-time conversation about what’s working — and what isn’t — in donor retention today. Rather than a traditional panel, this interactive discussion explores how stations are reframing value, communicating urgency without fatigue, and strengthening community trust, with practical strategies attendees can adapt immediately.
Speakers: Kristin Jackson, Development Director, Boise State Public Radio
Tag(s): Membership, Small Station
Location: Astoria (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recffsljUByDOI8hz
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“Session Title: Learn the Do’s, Don’ts, Cans, and Can’ts for Underwriting Copy
Date & Time: Wednesday, July 8, 3:45-5:00 pm
Type: Roundtable
Track: Corporate Support
Description: Whether you’re a newbie or a veteran, join this lively underwriting copy roundtable discussion with your fellow public media professionals. We’ll review the online resources in Greater Public’s Credit Copy Central and the FCC’s guidelines for compliant copy. Facilitated by Gordon Bayliss, a Greater Public Corporate Support Advisor.
Speakers: Gordon Bayliss, Corporate Support Advisor, Greater Public
Tag(s): Corporate Support, Basics/Beginners
Location: Williford A (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec6PZGzq6yhIl2hP
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“Session Title: How Music-Only Stations Meet our Members
Date & Time: Wednesday, July 8, 3:45-5:00 pm
Type: Roundtable
Track: Membership
Description: Independent, all-music public radio stations approach cultivation, stewardship, and solicitation a little differently. As arts organizations first, using radio as our medium, that perspective shapes how we build relationships and grow support. In this interactive session, WDPR Discover Classical (Dayton) and Classical KING (Seattle) will share how they navigate these three pillars at organizations ranging from 2,000 to 16,000 members, with lean teams and big ambitions. You’ll hear concrete examples of how we use and maximize the communication tools at our disposal, have time to reflect on your own market, and leave with ideas you can use right away.
Speakers: Martha Harris, Development Director, WDPR Discover Classical ; Justin Murray, Director of Membership, Classical KING
Tag(s): Radio only, Membership, Music Format
Location: Williford B (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recjG1oRO7Lsh88rj
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“Session Title: Your MySpace Top 8. Fantasy lineup. Dream blunt rotation. Your PMGC Sounding Board!
Date & Time: Wednesday, July 8, 3:45-5:00 pm
Type: Roundtable
Track: Audience Development
Description: Join us for station sharing and conversation through loosely structured roundtable discussions. Come with your own success stories or absolute pickles, meet folks from other stations and swap ideas, leave with at least three other names you can call upon for future brain picking. You could find your long-lost public media station soulmate or at least get the email address of someone else who understands how to do that one weird part of your job.
Speakers: Caitlin Corkery, Senior Manager, Series Production , WHYY
Tag(s): Marketing/Engagement/Audience Development
Location: PDR #2 (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recX7J2ig1A5dLSbt
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“Session Title: Finding Your Place in Public Media
Date & Time: Wednesday, July 8, 3:45-5:00 pm
Type: Roundtable
Track: General Interest
Description: Starting a career in public media comes with plenty of opportunities—and just as many questions. Join fellow professionals with three years or less of experience for a candid conversation about navigating the industry, building relationships, understanding station culture, and growing your career. Share challenges, exchange ideas, and connect with peers who are on a similar journey.
Speakers: Steve Bynum, Manager, Diversity Equity, Inclusion & Belonging, Chicago Public Media
Tag(s): Basics/Beginners, General Interest
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec6zkzXU7LR5eZeH
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“Session Title: Public Media Celebration, sponsored by AGP and NYPR
Date & Time: Wednesday, July 8, 5:30-7:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: All public media professionals in the building are invited to the Public Media Celebration! Join us Wednesday, July 8, from 5:30–7 p.m. for a lively evening of connection, culture, and community. Enjoy a warm Chicago welcome as you mingle with fellow public media professionals over drinks and light bites. Inspired by the city’s vibrant neighborhoods, rich cultural heritage, and spirit of innovation, this gathering offers the perfect opportunity to reconnect with colleagues, make new connections, and experience a taste of the energy that makes Chicago one of America’s great cities. Whether you’re just arriving or concluding a day of conference activities, we look forward to celebrating together.
Speakers:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recmAI1BENzcBKhKz
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“Session Title: Vinyasa Flow with Molly Davis
Date & Time: Thursday, July 9, 6:00-7:00 am
Type: Meals/Breaks/Activities
Track: General
Description: Start your day with an uplifting outdoor yoga practice designed for all experience levels. Through mindful movement, gentle stretching, and strength-building asanas, we’ll awaken the body, sharpen the mind, and cultivate energy for the day ahead. This welcoming flow emphasizes mobility, balance, flexibility, and breath, helping you feel refreshed, grounded, and ready to make the most of the conference experience. Join us and greet the morning with movement, connection, and intention.
This practice will take place outside at the [John Alexander Logan Monument at Grant Park](https://maps.app.goo.gl/7M9QcbjhRmMpn4r5A) (4 min walk) and is suitable for all levels.
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Location: Offsite
Session page URL: https://keenan10522.softr.app/session-details?recordId=recQzcwlwDO6EtCYQ
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“Session Title: Registration
Date & Time: Thursday, July 9, 7:30 am – 4:30 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: 8th St North Registration (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recUCBMoHvLKCjhto
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“Session Title: Breakfast, presented by Radio Research Consortium
Date & Time: Thursday, July 9, 7:45-8:45 am
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recQi5fewGQnDxOCc
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“Session Title: Hub Open
Date & Time: Thursday, July 9, 8:00 am – 6:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recpVNiE6xeQz3Inz
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“Session Title: Nursing Mother’s Room
Date & Time: Thursday, July 9, 8:00 am – 6:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: PDR #5 (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recpLktxaTKqp7h3b
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“Session Title: Keynote: A Conversation with Public Media Icon, Brooke Gladstone
Date & Time: Thursday, July 9, 9:00-10:15 am
Type: Keynote
Track: General Interest
Description: For many of us, Brooke Gladstone’s voice is one we turn to for clarity on how the media shapes our world. We’re honored to welcome the host of WNYC’s On the Media as the kick-off keynote speaker at the 2026 Public Media Growth Conference in Chicago.
On Thursday morning, Brooke will join Araceli Gómez-Aldana, anchor and reporter for WBEZ Chicago, for a deep-dive conversation on the importance of public media in a shifting landscape. Together, they’ll explore what this moment demands of public media: clarity of mission, deeper local service, and the courage to evolve without losing what makes the work essential. In an era when both “reality” and “the media” are under constant scrutiny, this conversation will examine what the public in public media means now.
Speakers: Brooke Gladstone, Co-Host, Editor of WNYC’s On The Media, New York Public Radio; Araceli Gómez-Aldana, Reporter/Host, Chicago Public Media
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Location: International South (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=receSUZC9L4YHvSEJ
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“Session Title: Mindful Zone: A Quiet Space to Rest and Recharge
Date & Time: Thursday, July 9, 10:00 am – 4:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Need a moment to pause and recharge? Step into the Mindful Zone—a calming space designed for rest and reflection. With soft lighting, cozy pillows and blankets, and mindful arts and crafts, this room offers a peaceful retreat from the energy of the conference. Whether you need a quick break, a quiet moment to yourself, or just a place to breathe, the Mindful Zone is here to support your well-being.
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Location: Astoria (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recjqAcmvqJc5j98D
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“Session Title: Beverage Break, sponsored by CARS
Date & Time: Thursday, July 9, 10:15-10:45 am
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recSEDsXacQczDUSE
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“Session Title: Shifting to Digital & Local Underwriting (Part 1): The Local Media Landscape
Date & Time: Thursday, July 9, 10:45 am – 12:00 pm
Type: Breakout
Track: Corporate Support
Description: With more local media dollars being allocated to digital – and a corresponding increased demand for ROI – the public media digital underwriting value proposition can be challenging to articulate. Local advertising expert Corey Elliott leads us through a state of the state in local advertising, sharing the latest in local marketing and media buying trends, as well as tips to help inform your own local digital underwriting strategy.
Speakers: Corey Elliott, EVP of Local Market Intelligence, Borrell Associates/thedatajester.com
Tag(s): Corporate Support, Marketing/Engagement/Audience Development, General Interest, General Managers/CEOs, Basics/Beginners, TV and Radio
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recqjNf7JEHA6mOtG
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“Session Title: Laying the Groundwork: The State of Membership After the Loss of Federal Funding
Date & Time: Thursday, July 9, 10:45 am – 12:00 pm
Type: Breakout
Track: Membership
Description: The loss of federal funding is not a one-time message — it’s an ongoing story that public media stations must continue telling in clear, compelling, and actionable ways. This session lays the groundwork for the entire Membership track by exploring how to frame the issue in ways that resonate with audiences, strengthen trust, and inspire support. Learn strategies for turning awareness into giving, motivating more listeners to become donors, and encouraging existing members to deepen their commitment to your station’s mission.
Speakers: Jay Clayton, Individual Giving Advisor, Greater Public; Deb Ashmore, Analytics Strategist, CDP; Christopher Schiavone, Founder and President, City Square Associates; Grace Zafasi, Director of Development, Little Rock Public Radio; Susan Leland, Director, audience insights, NPR
Tag(s): Membership, General Managers/CEOs
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recjbTfQ854tVDPxY
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“Session Title: Sustaining the Surge: Engaging Major Donors for Maximum Revenue Retention
Date & Time: Thursday, July 9, 10:45 am – 12:00 pm
Type: Breakout
Track: Philanthropy
Description: Following the emergency fundraising successes, the focus now shifts to long-term sustainability and donor retention. This breakout session provides gift officers with a roadmap for moving past transactional asks to deepen major donors’ commitment and passion for public media’s future. We will demonstrate station examples of personalized cultivation and stewardship, such as integrating donors into behind-the-scenes experiences and making clear, candid asks. Strategies shown will provide clear and effective guidance for stations with multiple major gift staff and for those with smaller development teams looking to expand their capacity
Speakers: Adriana Kelly, Development Director, KVMR; Steph Shannon, Director of Major Giving, Kansas City PBS
Tag(s): Philanthropy, Small Station
Location: Williford C (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recgAykQtuNbcT1xq
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“Session Title: Digital Reinvention: A Playbook for Success
Date & Time: Thursday, July 9, 10:45 am – 12:00 pm
Type: Breakout
Track: General Interest
Description: What does it take for organizations to succeed at digital audience-building and revenue generation in 2026? Have you ever wondered what is needed and even possible with small staffs and tight budgets? In this session, three news organizations and News Revenue Hub will share examples of their successes and lessons learned. Whether you need stronger digital fundraising, complex but necessary tech migrations, operations and process improvements, or a better understanding of your audience and potential audience, you’ll take home tips and actionable ideas.
Speakers: Wendy Turner, Executive Director / General Manager, Michigan Public; Demetrius Suggs, Jr., Digital Solutions Manager, WFAE; Ashley Webster, Deputy Director of Consulting , News Revenue Hub; Rob Risko, Vice President, Development & Membership, LAist
Tag(s): Membership, Marketing/Engagement/Audience Development, General Interest, TV and Radio, General Managers/CEOs, Basics/Beginners
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec96dLwUQZbxDUqR
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“Session Title: Predictive, But Not Creepy: The Balance Between “Dear Member” and True Engagement
Date & Time: Thursday, July 9, 10:45 am – 12:00 pm
Type: Breakout
Track: Audience Development
Description: Public media organizations know their audiences better than almost anyone — but too often, that insight is trapped in disconnected systems, underused data, or one-size-fits-all outreach. The result? Engagement that feels either painfully generic (“Dear Member…”) or uncomfortably over-personalized (hello, creeper vibes). This session explores how stations are using data more strategically to create timely, relevant audience engagement that feels human, helpful, and mission-aligned — not intrusive. Through real-world examples, we’ll discuss breaking down silos, resolving audience identities, applying audience insights, and orchestrating meaningful engagement across channels to strengthen loyalty, grow membership, and deepen audience relationships.
Speakers: Derek Drockelman, VP, Sales & Marketing, ROI Solutions; Tracy Kaplan, Vice President of Membership, KQED; Leslie VanSant, Chief Advancement Officer, WAMU; Susannah Winslow, Sr. Director, Innovation & Partner Services, Contributor Development Partnership
Tag(s): General Interest, Marketing/Engagement/Audience Development, Membership
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec56CVFzgfa9ucfr
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“Session Title: Build an Ecosystem Around Your Content to Grow Reach: A Workshop
Date & Time: Thursday, July 9, 10:45 am – 12:00 pm
Type: Breakout
Track: Audience Development
Description: Our attention economy is diffuse, with different audiences finding different points of entry to your station (TikTok clips, events, merchandising – just a few examples). By approaching public media’s essential work through the lens of building an ecosystem that extends into our communities from different angles, we can transform one idea into an intentional hub of content and products while maximizing resources and reach. In this session, Stephanie Kuo of PRX is joined by KUT in Austin, Texas, to discuss how one story from a local series became much bigger, transforming into a brand and station strategy that paid off. Then, PRX will lead you through a creative exercise and framework to unlock new ideas worth exploring at your station.
Speakers: Stephanie Kuo, Vice President of Audience and Content, PRX; Matt Largey, Projects Editor, KUT / KUTX
Tag(s): Marketing/Engagement/Audience Development, Membership, General Interest, Programming/Content
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recCV88HSWzyQz69q
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“Session Title: Lunch on Your Own
Date & Time: Thursday, July 9, 12:00-1:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Take a break and recharge during Lunch on Your Own. The Hilton Chicago is surrounded by a variety of restaurants, cafés, and grab-and-go options within walking distance, making it simple to explore the neighborhood and enjoy a taste of Chicago. Prefer to stay put? Order in, connect with colleagues over a casual meal, or simply use the hour to relax and reset before the afternoon sessions begin.
If you’re ordering lunch in or bringing something back to the hotel, the Hilton Chicago has a convenient food delivery pickup area near the main entrance. You’ll also find plenty of tables and comfortable seating throughout the lobby and public spaces, particularly near the hotel registration desk.
Looking to enjoy some fresh air? The hotel sits directly across from Grant Park, making it easy to take your lunch outside. Nearby spots include the [Formal Gardens](https://maps.app.goo.gl/rkqyL9X8nZE4cuZs5) (2 min walk), [Rosenberg Fountain](https://maps.app.goo.gl/1ZeJ8hFJRNGtLxEm7) (9 min walk), [Spirit of Music Garden in Grant Park](https://maps.app.goo.gl/yXdF1zQmChKLFKi7A) (4 min walk), and the [John Alexander Logan Monument ](https://maps.app.goo.gl/LNfDMaJoDVAtnBxj7)(4 min walk). These are great places to relax, recharge, and enjoy a taste of summer in Chicago before the afternoon sessions begin.
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Session page URL: https://keenan10522.softr.app/session-details?recordId=rec1WSm6mlosCq5yx
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“Session Title: Our Hour Luncheon, sponsored by PRX
Date & Time: Thursday, July 9, 12:15-1:45 pm
Type: Meals/Breaks/Activities
Track: General
Description: Expand your network at this must-attend luncheon event of the PMGC and leave inspired. We will continue the tradition of cultivating connections while centering and celebrating our joy. Special thanks to our sponsor PRX for their ongoing, generous support.
Please note: This event is designed as a space for BIPOC, biracial, and multiracial individuals to openly discuss our experiences working in the public media industry. **Special RSVP is required.** The RSVP link was sent to applicable PMGC registrants via email in early June.
Speakers:
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Location: International South (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recDBlbFK41zpwIE7
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“Session Title: The Unified Audience: Navigating Nielsen’s Radio and TV Metrics for Public Media
Date & Time: Thursday, July 9, 1:00-1:45 pm
Type: Breakout
Track: Audience Development
Description: AQH, Cume, Ratings, and Shares—understanding one platform is hard enough, but mastering both is the dual-license challenge. This session provides a practical roadmap for research directors, programmers, and underwriters to navigate the nuances of Nielsen Audio (PPM/Diary) and Nielsen Local TV data. We’ll discuss the “”Dos and Don’ts”” of reporting, specifically how to interpret public media’s unique viewing and listening patterns within the standard commercial reporting framework.
Speakers: Jessica Stewart, Senior Account Director, Nielsen; Molly Davis, President and Chief Executive Officer, Radio Research Consortium
Tag(s): Corporate Support, Marketing/Engagement/Audience Development, TV and Radio, Programming/Content
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=reckoma33J5ipK7tm
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“Session Title: Sustainer Pipeline: How Communications, On Air, and Fundraising Work Together
Date & Time: Thursday, July 9, 1:00-1:45 pm
Type: Breakout
Track: Membership
Description: How can public media turn audience engagement into long-term, sustaining support? This session explores how one station aligned social media, on-air messaging, fundraising, and stewardship to grow recurring donors and strengthen supporter identity. Attendees will learn practical ways to coordinate messaging across platforms, convert high-potential audiences, and create post-gift experiences that build loyalty, with insights on engagement, conversion, and retention.
Speakers: Gwyneth Doppelt, Communications Specialist, WUOT; Ashlind Bray, Director of Advancement , WUOT
Tag(s): Membership, Marketing/Engagement/Audience Development, Radio only
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recoXbCTht2PG3C5G
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“Session Title: PBS Passport: What’s New, What’s Working, and What’s Next
Date & Time: Thursday, July 9, 1:00-1:45 pm
Type: Breakout
Track: Membership
Description: PBS Passport continues to evolve, bringing new features, new opportunities, and new questions for stations. Join Passport Station User Group Co-Chair Skyler Reep for a practical update on what’s changed in PBS Passport over the past year, what stations should know about recent developments, and how stations are successfully using Passport to drive engagement, retention, and revenue.
We’ll cover recent product updates, emerging initiatives in the streaming and app space, and actionable strategies stations can implement today, including app promotion, OTT prospecting opportunities, and effective onboarding and welcome communications. The session will conclude with an extended discussion and Q&A, giving attendees an opportunity to share ideas, ask questions, and learn from one another’s experiences.
Speakers: Skyler Reep, President & General Manager, KSPS PBS
Tag(s): TV only, Basics/Beginners, Membership
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recb5KbJGquc4kixh
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“Session Title: Easy Social Media Wins: Making the Most of What You Have
Date & Time: Thursday, July 9, 2:15-3:30 pm
Type: Breakout
Track: Audience Development
Description: Whether social media is your full-time focus or one task of many, this session will get your wheels turning and your workflow flowing! Identify the assets you already have and learn how to make them work for you as you connect with audiences on social. Presenters from PBS Digital Studios, WGLT and Arizona PBS will share strategies for repackaging long-form content, collaborating with influencers, and incorporating short-form video into your process.
Speakers: Sydney Burdick, Social Media Specialist, Arizona PBS; Ryan Denham, Content Director, WGLT; Claribel Rivas, Sr. Social Media Manager, PBS Digital Studios, Public Broadcasting Service
Tag(s): Marketing/Engagement/Audience Development
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recfwZij13oeobsYr
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“Session Title: Shifting to Digital & Local (Pt 2): Monetizing Station Owned & Operated Inventory
Date & Time: Thursday, July 9, 2:15-3:30 pm
Type: Breakout
Track: Corporate Support
Description: Hear from a panel of station colleagues working to expand their locally owned & operated digital sponsorship and multi-platform inventory beyond basic digital units like display or streaming pre-roll. From sponsored content and short-from video to sponsored email blasts and more, see what’s working for others when it comes to taking their local digital sponsorship revenue to the next level.
Speakers: Tim Brady, Director of Corporate Support, New Hampshire Public Radio; Jared Blass, EVP Corporate Support, WABE Atlanta; Dan Diamond, SVP Partnerships, Rocky Mountain Public Media
Tag(s): Corporate Support, TV and Radio
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recV5vbZ4ScPhVT4p
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“Session Title: Getting Started with Grants (Part 1): Tips, Tricks and Tools
Date & Time: Thursday, July 9, 2:15-3:30 pm
Type: Breakout
Track: Philanthropy
Description: Grants have always been an important part of the funding picture, and in today’s world, they are no longer optional. In this session, we’ll talk about how to kick off a grants program at your station. We’ll start with an overview of the basics and share tips, tricks, and tools that are working at stations big and small. We’ll talk about seeking funding for the arts and humanities. Then we’ll look at how Report for America works with stations to augment their fundraising capacity and identify grants to sustain journalism, including how this works at a small station with KHOL – Jackson Hole Community Radio. You’ll come away with a better understanding of what you can do with grant funding and how to get started with some strategies and free resources.
Speakers: Noreen Scott-Garrity, Grants Manager, WXPN; Meegan White, Director, Grant Center for Public Media, America’s Public Television Stations; Sakhi Vyas, Local News Sustainaiblity Manager, Report For America; Reed Russell, Business Development Director, KHOL – Jackson Hole Community Radio
Tag(s): Philanthropy, Basics/Beginners, Small Station
Location: Williford C (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec360bbzc9kPe2aq
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“Session Title: Stewarding Legacy with a Purpose: Deepening Relationships with Legacy Members
Date & Time: Thursday, July 9, 2:15-3:30 pm
Type: Breakout
Track: Philanthropy
Description: This session explores “Active Stewardship” of Legacy Society members, the strategy of continuing to actively engage legacy members to inspire increased giving. The practice of Active Stewardship is particularly important considering recent tax law changes and the Great Wealth Transfer, which is estimated to be the largest generational wealth shift in U.S. history. Planned giving staff must prepare to maximize their conversations and messaging. This session will explore how New York Public Radio enacted Active Stewardship in their Legacy Giving program, resulting in increased growth in donor giving to include additional planned and current-use gifts.
Speakers: Elizabeth Tedaldi, Director of Legacy Giving & Associate General Counsel, New York Public Radio
Tag(s): Philanthropy
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recGgxtTjKJhueOxQ
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“Session Title: Rural America & Public Media: Drawing Connections to Deepen Positive Impact
Date & Time: Thursday, July 9, 2:15-3:30 pm
Type: Breakout
Track: General Interest
Description: In early 2026, NFCB and City Square Associates conducted the Rural Research Study, creating a portrait of rural America relevant to the mission of community broadcasters. In this post-CPB environment, small, rural station data is key to shaping a more equitable future of our field.
This session provides stations of all sizes and markets a framework to guide investments, strengthen local sustainability, and demonstrate the essential role of community media in American life.
Speakers: Joel Martinez, Research & Insights Manager, City Square Associates; Christopher Schiavone, Founder and President, City Square Associates; Minal Bopaiah, Founder, Brevity & Wit
Tag(s): General Interest, Marketing/Engagement/Audience Development, Programming/Content
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recIHCLSOBDR4gywd
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“Session Title: Stewardship & Cultivation: Building Donor Relationships That Last
Date & Time: Thursday, July 9, 2:15-3:30 pm
Type: Breakout
Track: Membership
Description: Public media stations are welcoming an influx of new supporters following the loss of federal funding — but turning first-time donors into long-term supporters requires intentional stewardship and cultivation. Explore strategies for engaging both new and existing donors, identifying supporters with deeper giving potential, and defining mid-level and major donors within your station’s unique donor base. Attendees will also learn scalable stewardship practices, along with practical tools and tactics that make donor cultivation more manageable, efficient, and impactful.
Speakers: Amy Turkel, Donor Engagement Officer, WLRN Public Radio and Television; Amy Warnock, Membership Director, New Hampshire Public Radio; Ellen Soto, Director, Donor Relations and Major Gifts, WLRN Public Media; Justin Murray, Director of Membership, Classical KING
Tag(s): Membership, Philanthropy, TV and Radio
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=rec9RE68LMh6m2SZk
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“Session Title: Beverage Break, sponsored by CARS
Date & Time: Thursday, July 9, 3:30-4:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recGdeCmyscjSoecf
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“Session Title: Always On: Maximize Your Investment In Digital Fundraising
Date & Time: Thursday, July 9, 4:00-5:00 pm
Type: Breakout
Track: Membership
Description: Not every donor responds to on-air drives, yet many still deeply value your station and are ready to support in different ways. This session explores the most effective off-air acquisition and engagement funnels for growing membership, including social media, SMS, and mobile-first strategies. Grounded in real-world results from public media stations, we’ll examine what’s working now, how to reach new audiences beyond broadcast, and how to build a more resilient, diversified pipeline for sustainable membership growth.
Speakers: Amber Boozan, Email Marketing Strategist, WLRN Public Radio and Television; April Johnson, Senior Director of development, KUOW Puget Sound Public Radio; Jackie Winfree, Director of membership, WYSO; Sachi Kobayashi, Director, Collaborative Philanthropy, NPR; Carolyn Jewell, Collaborative philanthropy senior manager, NPR
Tag(s): Membership
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recNZsvB1y7qC0Kic
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“Session Title: Authentic Support of Employee Participation in Civic Engagement
Date & Time: Thursday, July 9, 4:00-5:00 pm
Type: Breakout
Track: General Interest
Description: As community-led protests around First Amendment and human rights issues gain momentum, employees are increasingly seeking guidance and support from their organizations.
This session examines what meaningful organizational support looks like when employees engage in advocacy or protest. Participants will explore real-world examples and practical strategies for developing policies that balance civic engagement with legal considerations and organizational values.
Speakers: Dr. Byron Green-Calisch, Vice President of I.D.E.A., PRX; Roycie Eppler, SVP & Chief People & Culture Officer, American Public Media Group
Tag(s): General Interest, General Managers/CEOs
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recylZ6iLB7M4jX5c
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“Session Title: Corporate Support Lead Generation and Prospecting Innovations
Date & Time: Thursday, July 9, 4:00-5:00 pm
Type: Breakout
Track: Corporate Support
Description: Discover how public media corporate support teams are rethinking lead generation and prospecting through smarter use of software, data, and owned media assets. This session will explore practical strategies for identifying new business opportunities, improving workflow efficiency, and strengthening prospect pipelines in a rapidly changing funding environment. Attendees will leave with actionable ideas for using technology, audience insights, and cross-platform assets to drive revenue growth and maintain a competitive edge at their stations.
Speakers: Ian Solla-Yates, Director of Development, WNRN; Kirsten Coale, Senior Manager, Sponsorship Marketing Strategy, WNYC; Jennifer Van Grevenhof , Director, Sponsorship Sales, KUER / PBS Utah / Avanza
Tag(s): Corporate Support, Radio only, TV and Radio, General Managers/CEOs, Basics/Beginners
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recvd8bO0S1EZRyYM
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“Session Title: Stop Winging It: Partnership, Revenue and the End of the One-Off Event
Date & Time: Thursday, July 9, 4:00-5:00 pm
Type: Breakout
Track: Audience Development
Description: How do stations turn events from one-off goodwill engagement moments into a repeatable discipline that grows audience, deepens community, and strengthens the station overall? WDAV and OPB will share how they’ve built event strategies that align Engagement, Marketing, Development, and Sponsorship into one coordinated approach. Learn what’s worked, what challenges they’ve faced, and how they’re creating scalable, mission-driven event strategies that support long-term organizational growth.
Speakers: Robyn El Kay, Director of Strategic Engagement and Events, Oregon Public Broadcasting; Mary Lathem, Director of Marketing, WDAV Classical Public Radio; Michelle Medina Villalon, Marketing Coordinator, WDAV
Tag(s): Corporate Support, General Interest, Marketing/Engagement/Audience Development, Small Station
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recbpcUe2IoLvf7mC
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“Session Title: Hire More Fundraisers: How to Utilize Data and Tools to Make the Case
Date & Time: Thursday, July 9, 4:00-5:00 pm
Type: Breakout
Track: Philanthropy
Description: Unlock the return on investment that comes from strategically expanding your fundraising team. This session will explore how to use donor and revenue data to build the case for increased mid-level and major giving capacity with station leadership. Learn how thoughtful staffing strategies can reduce donor value attrition, strengthen long-term revenue growth, and convert new surge donors into major supporters. Attendees will also learn how fractional Major Gifts Officer models can help stations build capacity and support future fundraising growth.
Speakers: Christa Quinn, Lead Major Gifts Officer, Michigan Public; Andrea Hansen, Development Director, Iowa Public Radio
Tag(s): General Managers/CEOs, Philanthropy
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recLu5m4vJRtDkAI0
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“Session Title: Hub Happy Hour, presented by SRH
Date & Time: Thursday, July 9, 5:00-6:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Join us on Thursday evening for happy hour in The Hub. This evening reception is open to all conference attendees and will include beverages and light hors d’oeuvres.
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recu0mW05Me9SosMX
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“Session Title: Dine O’Round Dinners
Date & Time: Thursday, July 9, 6:00-9:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Meet other attendees while experiencing the delicious fares of Chicago. Dinners are not hosted by PMGC staff, which means you’re responsible for the cost of your meal and drinks as well as making a reservation. Space is limited. RSVP by adding your name to one of the reservations in the conference mobile app, which will be available in the weeks leading up to the conference.
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Location: Offsite
Session page URL: https://keenan10522.softr.app/session-details?recordId=recOIt75HI6xJKRKU
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“Session Title: YAYAHPS Happy Hour
Date & Time: Thursday, July 9, 6:00-7:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Are you a Young (under 35) or Young-At-Heart (under 5 years in public media)? Join your peers at Brando’s in the Loop (343 S Dearborn St, 13 minute walk from the hotel) for drinks, light bites, karaoke, and solidifying a plan to take over the world! Wear your badge for entry!
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Location: Brando’s on the Loop
Session page URL: https://keenan10522.softr.app/session-details?recordId=recttp1nEH2pEfsx2
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“Session Title: Choose Your Lakefront Trail Adventure
Date & Time: Friday, July 10, 6:00-7:00 am
Type: Meals/Breaks/Activities
Track: General
Description: Start your Friday morning with fresh air, lake views, and fellow conference attendees on a guided group run along Chicago’s iconic Lakefront Trail. Choose between two scenic options: a shorter 1.7-mile route to Monroe Harbor or a longer 3.3-mile route to Adler Planetarium and the Museum Campus. Cast your vote for your preferred route during Wednesday night’s Opening Reception, and we’ll announce the winning course before Friday’s run. All paces are welcome.
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Location: Offsite
Session page URL: https://keenan10522.softr.app/session-details?recordId=recV3Zi3UftQiXRdw
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“Session Title: Registration
Date & Time: Friday, July 10, 7:45 am – 4:30 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: 8th St North Registration (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=reckOaZYg4aSQf8Ws
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“Session Title: Breakfast, provided by Google News Initiative
Date & Time: Friday, July 10, 7:45-8:45 am
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recuGY6N6FSyklPln
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“Session Title: Hub Open
Date & Time: Friday, July 10, 8:00 am – 3:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recmVnKLhMxjgkIV4
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“Session Title: Nursing Mother’s Room
Date & Time: Friday, July 10, 8:00 am – 6:00 pm
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: PDR #5 (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recTlSKwsiozyzhEe
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“Session Title: Keynote: Your Creative Capacity is Your #1 Strategic Advantage, presented by CDP
Date & Time: Friday, July 10, 9:00-10:15 am
Type: Keynote
Track: General
Description: In public media, our mission is constant, but the way we grow and amplify that mission must evolve. To thrive in today’s shifting media landscape, we need to lead with intention and think differently about our future. That is why we are thrilled to announce that Natalie Nixon, PhD, will be our second keynote speaker at this year’s Public Media Growth Conference.
A world-renowned strategist and author of the award-winning books “”The Creativity Leap”” and “”Move. Think. Rest.””, Natalie believes creativity is a tool for everyone—not just “”creatives.”” With a background spanning global apparel sourcing, design management, and academia, she excels at helping teams innovate within the ambiguity of modern business.
Speakers: Natalie Nixon, Creativity Strategist, Figure 8 Thinking
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Location: International South (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recc7atcrlClUB4k5
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“Session Title: Mindful Zone: A Quiet Space to Rest and Recharge
Date & Time: Friday, July 10, 10:00 am – 4:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Need a moment to pause and recharge? Step into the Mindful Zone—a calming space designed for rest and reflection. With soft lighting, cozy pillows and blankets, and mindful arts and crafts, this room offers a peaceful retreat from the energy of the conference. Whether you need a quick break, a quiet moment to yourself, or just a place to breathe, the Mindful Zone is here to support your well-being.
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Location: Astoria (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recX7W0JTfFaso9Xh
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“Session Title: Beverage Break, sponsored by SoundStack
Date & Time: Friday, July 10, 10:15-10:45 am
Type: Meals/Breaks/Activities
Track: General
Description:
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Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recBRuos1lUBW6nht
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“Session Title: Shifting to Digital & Local Underwriting (Part 3): Building Scale and Efficiency
Date & Time: Friday, July 10, 10:45 am – 12:00 pm
Type: Breakout
Track: Corporate Support
Description: In a new normal without federal funding, several public media stations and vendors are experimenting with programmatic and other collaborative selling tactics to test new ways to stay competitive within the digital marketplace, where we are not regulated by the FCC. Paul Jacobs moderates a lively discussion about the opportunity for public media to efficiently build scale, attract new business, and grow digital revenue beyond station direct sales.
Speakers: Paul Jacobs, Vice President, General Manager, Jacobs Media; Chris Brunt, Director of Digital Revenue and AI, Jacobs Media; Scott Klass, CMO, SoundStack; William Saurer, Vice President, Digital Revenue Strategies, Buffalo Toronto Public Media; Steven A. Williams, President & CEO, WBGO Newark Public Radio, Inc.
Tag(s): Corporate Support, General Interest, TV and Radio, General Managers/CEOs
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recz3sgExzMljfGpy
“
“Session Title: From Response to Relationship: Email and Direct Mail Strategies to Hold on to Donors
Date & Time: Friday, July 10, 10:45 am – 12:00 pm
Type: Breakout
Track: Membership
Description: This session explores how public media stations can strengthen email and direct mail fundraising in the post-rescission era. While on-air drives remain essential, off-air channels are becoming an increasingly important part of a station’s overall fundraising strategy, helping reach audiences in more personalized and targeted ways. Learn what’s working right now in both email and direct mail, how the channels can support one another, and practical strategies for improving results and building long-term donor value.
Speakers: Becky Chinn, Principal, LKA Fundraising & Communications; Juard Van Dijkhorst, Director of Digital Membership, Oregon Public Broadcasting; Rashad Brown, Vice President of Membership , Chicago Public Media
Tag(s): Membership, TV and Radio
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recDN1CejbrSNmmki
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“Session Title: Mid-Level Strategies to Engage Donors and Fuel Sustainable Growth
Date & Time: Friday, July 10, 10:45 am – 12:00 pm
Type: Breakout
Track: Philanthropy
Description: With significant donor gains following the federal funding elimination, retaining mid-level donors is key to securing sustainable revenue. This session focuses on deep engagement and cultivation efforts proven to increase loyalty and grow the value of gifts from the $500 to $5,000 segment. We will explore successful tactics like implementing high-impact stewardship, utilizing personalized events, and integrating asset gifts like DAFs and IRAs into a mid-level program. The session emphasizes practical, successful early cultivation models and revenue growth strategies that are immediately applicable for stations of all sizes.
Speakers: Ellen Steele, Mid-Level Giving Manager, WHYY; Nick Warren, Director, Philanthropy , Oregon Public Broadcasting; Jake Moushey, Philanthropy Advisor, Oregon Public Broadcasting
Tag(s): Philanthropy
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=reccyVhBGKuv5mmxo
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“Session Title: Meeting Audience Needs with Local Election Coverage
Date & Time: Friday, July 10, 10:45 am – 12:00 pm
Type: Breakout
Track: Audience Development
Description: Study after study reveal that today’s audiences place a high value on news and information about their own communities, yet they have a hard time finding what they need. People are going to the polls this fall for midterm elections and there is a lot at stake. Public media has a huge opportunity to engage with audiences who are looking for trustworthy and well-researched information to help them make the best choices in the voting booth. Election coverage that meets audiences where they are will help disseminate that coverage to a wide audience and introduce your organization to people who are looking for the exact content your stations offer. In this session, we’ll talk about some of the products and services that stations are designing to support their communities during important election cycles.
Speakers: Jeff Penfield, Program Director, KERA News, KERA; Karen Anderson, Director of Radio Programming & Operations, Vermont Public; Abby Goldstein, President & Executive Director, Public Media Content Collective
Tag(s): Marketing/Engagement/Audience Development, News Format, Programming/Content
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recaOMvFoE7UQTpdf
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“Session Title: Different Minds, Stronger Teams: Understanding Neurodiversity in the Workplace
Date & Time: Friday, July 10, 10:45 am – 12:00 pm
Type: Breakout
Track: General Interest
Description: Wesley Wade, licensed therapist and educator, has created award-winning neurodiversity programs and been featured on PBS, NPR, and CBS. This interactive session will explore neurodiversity in the workplace while offering practical strategies to support neurodivergent employees, address workplace barriers, and leverage diverse cognitive styles to strengthen collaboration, creativity, and innovation. Don’t miss this opportunity to gain actionable tools and fresh perspectives you can immediately apply in your organization.
Speakers: Wesley Wade, Licensed Clinical Mental Health Counselor, Forward Counseling & Consulting, PLLC
Tag(s): Basics/Beginners, General Interest, General Managers/CEOs
Location: Williford C (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recbya7WbAys3ky4F
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“Session Title: Public Media Philanthropy: Trust, Generations, and the Future of Giving
Date & Time: Friday, July 10, 10:45 am – 12:00 pm
Type: Breakout
Track: Philanthropy
Description: Public media is entering a defining moment. As funding models shift, donor expectations evolve, and audiences become harder to reach, stations and networks must rethink how they build trust, relevance, and sustained philanthropic support.
In this session, we will explore the major forces reshaping philanthropy, including changing donor participation, generational giving patterns, attention scarcity, trust, and the growing importance of identity and belonging. He will then connect these trends directly to public media, showing how organizations can strengthen donor relationships by aligning mission, content, community, and loyalty.
Drawing on fundraising data and primary research, this session will offer practical strategies for making a stronger case for support in a post-federal funding environment. Attendees will leave with a clearer understanding of how public media can prepare for the next several years by building donor experiences that are more relevant, resilient, and deeply connected to the communities they serve.
Speakers: Cherian Koshy, Author, VP, Neurogiving, Kindsight
Tag(s): Membership, Philanthropy
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recQcTui9XiiJVmkn
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“Session Title: Lunch on Your Own
Date & Time: Friday, July 10, 12:00-1:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Take a break and recharge during Lunch on Your Own. The Hilton Chicago is surrounded by a variety of restaurants, cafés, and grab-and-go options within walking distance, making it simple to explore the neighborhood and enjoy a taste of Chicago. Prefer to stay put? Order in, connect with colleagues over a casual meal, or simply use the hour to relax and reset before the afternoon sessions begin.
If you’re ordering lunch in or bringing something back to the hotel, the Hilton Chicago has a convenient food delivery pickup area near the main entrance. You’ll also find plenty of tables and comfortable seating throughout the lobby and public spaces, particularly near the hotel registration desk.
Looking to enjoy some fresh air? The hotel sits directly across from Grant Park, making it easy to take your lunch outside. Nearby spots include the [Formal Gardens](https://maps.app.goo.gl/rkqyL9X8nZE4cuZs5) (2 min walk), [Rosenberg Fountain](https://maps.app.goo.gl/1ZeJ8hFJRNGtLxEm7) (9 min walk), [Spirit of Music Garden in Grant Park](https://maps.app.goo.gl/yXdF1zQmChKLFKi7A) (4 min walk), and the [John Alexander Logan Monument ](https://maps.app.goo.gl/LNfDMaJoDVAtnBxj7)(4 min walk). These are great places to relax, recharge, and enjoy a taste of summer in Chicago before the afternoon sessions begin.
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Session page URL: https://keenan10522.softr.app/session-details?recordId=reczEWmNsIOZWIVqC
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“Session Title: Transitioning Traditional Audiences While Building a Diverse Talent Pipeline
Date & Time: Friday, July 10, 1:00-1:45 pm
Type: Breakout
Track: General Interest
Description: As public media faces aging audiences and staffing challenges, legacy stations must find innovative ways to lead digital transformation and cultivate future leaders. This session explores a proven framework for migrating traditional 55+ demographics to digital streaming platforms while simultaneously launching robust student experiential learning initiatives.
Using the success of KTSU 90.9FM at Texas Southern University [an HBCU] as a roadmap, we share the strategic framework that achieved triple-digit student growth through the ACCESS Program and shifted terrestrial audiences into digital listeners. Attendees will learn how to transform their station into a community classroom that builds a diverse, job-ready talent pipeline for the industry. Attendees will also explore the impact of marketing message tracks that motivate legacy audiences to take action that narrow the digital divide.
Speakers: Ariel Pirela, Project Coordinator, KTSU
Tag(s): General Interest, General Managers/CEOs, Small Station, Marketing/Engagement/Audience Development, Programming/Content
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recF1SPhZSe8AgEeK
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“Session Title: Beyond the Welcome Packet: Building an Onboarding Culture that Sticks
Date & Time: Friday, July 10, 1:00-1:45 pm
Type: Breakout
Track: General Interest
Description: First impressions are impactful when you’re onboarding a new team member; however, in fast-paced non-profit ecosystems, it can fall to the bottom of a long list of priorities. This interactive session provides a scalable framework to support the onboarding process and discusses the value of a strong collaborative approach through multiple lenses. By sharing the perspectives of both seasoned public media veterans and the fresh insights of a recent hire, we will explore how a holistic approach builds strong and resilient teams. Attendees will walk away with tools to effectively build the onboarding process, no matter the size of the station, ensuring every new colleague feels supported and ready to contribute to the mission on day one.
Speakers: Holly Hawk, Mid-Level Gift Officer, KUT / KUTX; Jacquie Fuller, Assistant Program Director, Music, KUT / KUTX
Tag(s): General Managers/CEOs, General Interest
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recockyrP80cse1tW
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“Session Title: From Data to Donors: Building Your Growth Engine
Date & Time: Friday, July 10, 1:00-1:45 pm
Type: Breakout
Track: Membership
Description: Public media organizations sit on a wealth of audience and donor data — but without clean foundations, shared frameworks, and the ability to turn that data into actionable insights, it rarely translates into deeper engagement or the revenue growth that sustains your mission. This work super-charges relationships with the people your organization already knows — donors, prospects, community advocates, and volunteers — while lifting the veil on the content consumers across platforms you haven’t yet reached by name. This session walks the full journey from data hygiene to audience activation, showing how stations of every size can build a powerful engine for becoming the public media organization your community needs — and leaving every attendee with a next step they can act on right away.
Speakers: Cody Newill, Audience Insights Analyst, KERA
Tag(s): Marketing/Engagement/Audience Development, Membership
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recZ8vjqhPomasX1T
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“Session Title: AI Made Practical: Real Talk About What’s Worked And What Hasn’t
Date & Time: Friday, July 10, 1:00-1:45 pm
Type: Breakout
Track: General Interest
Description: Nebraska Public Radio, PBS Wisconsin, Radio Milwaukee, and NPR have each taken different paths in their work with AI, experimenting under real public media constraints. In this session, the speakers will move beyond strategy talk to a candid report on what these teams built, what stalled, and what failed. Representing a variety of public media perspectives, the panelists will share lessons on tooling, workflows, adoption, governance, audience trust, and the trade-offs they faced along the way. The focus is on practical insights and will offer a transparent approach to learning and experimenting with AI.
Speakers: Erica Osher, VP, AI Labs, NPR; Tarik Moody, Director of Strategy and Innovation, 88Nine Radio Milwaukee; Amber Samdahl, Director of Design & Innovation, PBS Wisconsin; Chad Davis, Chief Innovation Officer, Nebraska Public Media
Tag(s): General Interest, TV and Radio
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recWZCC08jYJ5t2Os
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“Session Title: Getting Started with Grants (Part 2): What’s Working in the Current Environment
Date & Time: Friday, July 10, 2:00-3:00 pm
Type: Breakout
Track: Philanthropy
Description: As public broadcasters navigate a rapidly changing funding environment, grant professionals are adapting in real time. Since 2020, stations have increased their focus on grantseeking and welcomed new fundraising talent into public media. At the same time, everyone is doing more with less. In this interactive discussion, we’ll talk about what’s working in today’s post-rescission landscape, the importance of relationship building, how funder expectations are evolving and how stations are identifying and building relationships with more prospective funders. Bring your experiences, ideas, and questions!
Speakers: Meegan White, Director, Grant Center for Public Media, America’s Public Television Stations; Nadia Rahaman, Director of Development and Underwriting, WHUT- Howard University Television; Dineshi Burchi, Institutional Giving Officer, WUWM 89.7 Milwaukee’s NPR; Nicholas VanderLaan, Grants Manager, WGVU Public Media; Matt Collins, Grants Manager, WCMU Public Media
Tag(s): Philanthropy
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recBjOTtTEQYfmbZ6
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“Session Title: Your Government Affairs Strategy Now
Date & Time: Friday, July 10, 2:00-3:00 pm
Type: Breakout
Track: General Interest
Description: Now that we have had a moment to catch our collective breath, it is time to reset and recommit to government affairs and relationships with elected officials at both the local and national levels. In this tactical and informative session, we will learn about the current status of federal affairs and what you can do now to lay the groundwork for the 2027 legislative calendar. We will cover best practices that every organization should employ and learn how state coalitions are partnering with state governments to help fund mission-critical work in the post-rescission environment. Come with your questions and tips to share!
Speakers: Marta McLellan Ross, Chief of Staff and SVP, Government & External Affairs, NPR; Heather Norman, General Manager, Tri States Public Radio; Marta Bechtol, Executive Director, Educational Communications Board, Wisconsin Public Radio & PBS Wisconsin
Tag(s): Basics/Beginners, General Managers/CEOs, General Interest
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recHlnqv7E0851Mhe
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“Session Title: Shifting Ears: Audience Trends, What They Mean, and What Comes Next
Date & Time: Friday, July 10, 2:00-3:00 pm
Type: Breakout
Track: Audience Development
Description: What does the public radio audience look like today—and how has it changed? In this session, the team from Radio Research Consortium will share system-level audience trends across formats, using aggregated insights to paint a clear picture of shifting listener behavior. We’ll unpack what these changes mean and outline practical, actionable steps stations can take in response. You’ll leave with a sharper understanding of the data behind audience change—and concrete ideas for how to act on it.
Speakers: Molly Davis, President and Chief Executive Officer, Radio Research Consortium; David Ginsburg, Client Services Manager, Radio Research Consortium; Brian Stauffer, Client Services Manager, Radio Research Consortium; Dave Sullivan, Client Services Manager, Radio Research Consortium
Tag(s): Marketing/Engagement/Audience Development, Radio only, Programming/Content
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recZhkMeKRJAGP5t5
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“Session Title: Grow Your Gifts: Partner with Community Foundations for Noncash & Planned Gifts
Date & Time: Friday, July 10, 2:00-3:00 pm
Type: Breakout
Track: Philanthropy
Description: Your community impact is amplified when you work together. Public media and community foundations share a powerful mission: strengthening the places we call home. This session explores the _how_ – specifically, how these two forces can strategically partner to ignite greater philanthropic support for the causes you both champion. We’ll unravel the complexities of major and planned giving, with a laser focus on maximizing the potential of non-cash assets. Learn how community foundations can streamline the acceptance of valuable non-cash gifts – from stocks to real estate and beyond – on your behalf, freeing you to focus on what you do best. Join us to discover inspiring collaborative models and gain the practical knowledge and confidence to cultivate deeper donor relationships and unlock a new era of giving.
Speakers: Jennifer Vickerman Akaolisa, Gift Planner, Saint Paul & Minnesota Foundation; Don Gottesman, Director, Gift Planning, The Chicago Community Trust
Tag(s): Philanthropy
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recM6Gnywzw4BMBXW
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“Session Title: Collaborative Sponsorship Case Study
Date & Time: Friday, July 10, 2:00-3:00 pm
Type: Breakout
Track: Corporate Support
Description: In response to declining advertising and sponsorship revenue across the region, Chicago Public Media has spent the last several months working with local partners to explore a shared advertising/sponsorship services initiative involving nearly 40 news outlets across Chicago. The collective includes both locally-owned public and commercial media organizations across broadcast, print, and digital. Join us to learn how this initiative is coming together, including the strategic, revenue-sharing model behind it. During a time of considerable disruption for public media sponsorship, we’ll also explore how this collaborative model might scale to other local markets and stations.
Speakers: Tracy Brown, Chief Partnerships Officer, Chicago Public Media; Tracy Baim, Executive Director, Press Forward Chicago; Will Weibert, Senior Advertising Director, The Chicago Sun-Times; Cheryl Mainor Norman, CEO & Publisher, Chicago News Weekly
Tag(s): Corporate Support, General Managers/CEOs
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recuamPCpqZvOFHKj
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“Session Title: Beverage Break, sponsored by Greater Public Services
Date & Time: Friday, July 10, 3:00-3:30 pm
Type: Meals/Breaks/Activities
Track: General
Description:
Speakers:
Tag(s):
Location: International North (Floor 2)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recx7UBhiS8uC4CPg
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“Session Title: Strengthening the University/Station Relationship
Date & Time: Friday, July 10, 3:30-4:30 pm
Type: Breakout
Track: General Interest
Description: Many university-licensed stations are under increased political and economic pressure. Yet they remain distinctive assets that extend a university’s mission beyond campus through education, public service, and community engagement. Hear from university administrators and general managers about what is required to successfully engage with licensee institutions and strengthen the university/station relationship in these turbulent times.
Speakers: Peter Dominowski, Executive Director, University:Station Alliance
Tag(s): General Interest, General Managers/CEOs
Location: Williford AB (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recSQUkkiVFWt4O16
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“Session Title: On-Air Fundraising: Messaging That Motivates Giving
Date & Time: Friday, July 10, 3:30-4:30 pm
Type: Breakout
Track: Membership
Description: On-air fundraising remains the engine that drives membership growth in public media, and the loss of federal funding continues to be a powerful part of that story. Explore how stations can thoughtfully incorporate the federal funding narrative into on-air drives and everyday messaging in ways that inspire action without overwhelming audiences. This session will share practical examples, effective messaging strategies, and proven approaches for motivating giving, strengthening listener connection, and sustaining support during a rapidly changing public media landscape.
Speakers: Jay Clayton, Individual Giving Advisor, Greater Public; Liz Weber, Senior director on air fundraising, New York Public Radio; Molly Sidney, Senior Manager, Radio Membership, New York Public Radio; Katie Miller, Director of Membership, Vermont Public
Tag(s): Membership, Radio only
Location: Continental A (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recNIhnttV2e7CI1I
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“Session Title: Leading Through Uncertainty: Adaptive Strategies for a Changing Sector
Date & Time: Friday, July 10, 3:30-4:30 pm
Type: Breakout
Track: General Interest
Description: Community and public radio stations across the country are facing major changes in staffing, leadership, and technology. On top of existing challenges and changes, orgs are tasked with keeping up with, and meaningfully serving, evolving community demographics. This session, co-created by Brevity & Wit and the National Federation of Community Broadcasters, will give participants a solid understanding of leadership during uncertain times, as well as specific tools and frameworks for navigating change while building resilience.
Speakers: Serah Mead, Director of Member Engagement, National Federation of Community Broadcasters; Minal Bopaiah, Founder, Brevity & Wit
Tag(s): General Interest, Small Station, General Managers/CEOs
Location: Waldorf Room (Floor 3)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recHLLYnNOzwPY0TA
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“Session Title: Building Trust Through Accessibility and Inclusion
Date & Time: Friday, July 10, 3:30-4:30 pm
Type: Breakout
Track: Audience Development
Description: Public media’s brand is built on trust and access. Intentionally welcoming audience experiences are the key to growing engagement and deepening connections with those we serve. In this session, we’ll examine common barriers to access that often go unnoticed across events, partnerships, and digital touchpoints, and explore how clear communication, inclusive storytelling, and intentional design can improve the audience experience. Learn how to identify friction points and implement lightweight, scalable solutions that support marketing, membership, and community teams, and work through how untold stories in your community could map onto content, audience engagement, and revenue opportunities.
Speakers: Elsa Sevilla, Host, Filmmaker, Speaker, Author, KPBS
Tag(s): Marketing/Engagement/Audience Development
Location: Continental C (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recjhabDsOzRe22qw
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“Session Title: LinkedIn & B2B Newsletters: Transform Cold Outreach to a Warm Sales Pipeline
Date & Time: Friday, July 10, 3:30-4:30 pm
Type: Breakout
Track: Corporate Support
Description: Your buyers have changed. The business owners, marketing directors, and brand managers deciding whether to sponsor your station are more sophisticated than ever – and more than half of them are already researching vendors on LinkedIn before they respond to outreach. Yet most public media sponsorship teams still rely almost entirely on cold calls and cold emails, starting every quarter from zero. In this session, Mary Hawley – founder of Elevate4Growth and former VP of Corporate Sponsorship at KPCC/LAist – makes the data-driven case for why social thought leadership and a weekly B2B newsletter are powerful and underutilized tools in public media sponsorship sales. You’ll walk away understanding why the buying decision often happens before your seller ever picks up the phone, how LinkedIn’s algorithm extends your reach to the hidden influencers your team never meets, and what your revenue leadership can do this week to start building a pipeline that comes to you – instead of one you have to chase.
Speakers: Mary Hawley, CEO, Elevate4Growth
Tag(s): Corporate Support, Marketing/Engagement/Audience Development
Location: Continental B (Floor 1 – Lobby)
Session page URL: https://keenan10522.softr.app/session-details?recordId=recLowndqSuosZ5QS
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“Session Title: Public Media on the Pier: Closing Reception, presented by Chicago Public Media
Date & Time: Friday, July 10, 5:30-7:00 pm
Type: Meals/Breaks/Activities
Track: General
Description: Close out the Public Media Growth Conference with an unforgettable evening at Chicago Public Media. Gather with colleagues for food, drinks, conversation, and some of the best views in the city from the stunning patio overlooking Navy Pier and Lake Michigan. Explore behind the scenes with optional station tours, connect with fellow attendees one last time, and enjoy a soundtrack curated by Vocalo, Chicago’s home for music discovery and culture. It’s a celebration of public media, community, and the connections made throughout the week—the perfect Chicago send-off before heading home.
Speakers:
Tag(s):
Location: Offsite
Session page URL: https://keenan10522.softr.app/session-details?recordId=recLtZHxsXib5hGgy
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